GOOGLE ADS MARKETING
Google AdWords is an online advertising service developed by Google, where advertisers pay to display brief advertisments, service offerings, product listings, and video content within the Google ad network to web users.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords..
Benefits of google Ads
- There’s an old marketing adage, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI). Having a dedicated team regularly optimizing your campaigns, fine tuning keywords/ads/ad groups will ensure your metrics improve over time. .
- One of Google AdWords’ primary benefits is that it’s extremely cost-effective. You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend When you decide to advertise on Bing Ads, we make it super-easy with our Google import tool:You take your existing AdWords campaigns and upload them to Bing Ads, making the process simple and frictionless. .
- I often remind my clients that Google’s job is to present the most relevant and accurate results in response to a user’s search query. Advertisers who have large marketing budgets may not necessarily get the best positions on the search page, nor the best ranking.. .
- Google remarketing, also known as retargeting, has been chastised in the media for the excessive frequency and poor targeting of the ads. However, if the audience is grown and cultivated correctly, there is a huge advantage for advertisers to recapture their audience’s attention elsewhere. Retargeting involves showing paid ads to users based on their past web activity on your site As an online advertiser, sophisticated targeting tools are essential to maximizing ROI with search marketing. Google AdWords’ targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign, including: Location Targeting: Google AdWords allows you to target specific geographic locations.