The display ads is designed for market friendly nature & works on the following things. A marketing technique where by information about a company's goods or services is passed electronically from one Internet user to another.
Display advertising refers to advertising that incorporates text, logos and pictures or images positioned on a website or search engine. It is different than Google's text, or classified advertising, in that it not only includes the brand's message, but the business's overall brand.Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio.The main purpose of display advertising is to deliver general advertisements and brand messages to site visitors.
Advantages of display advertising
- Visual - you can use eye catching imagery or rich media to get your audience’s attention
- Awareness – you can build brand awareness, and awareness of your products and services. While search advertising reaches an audience with an intention to purchase, display can create an initial interest. Display ads have a high reach and can be seen by large numbers of people.
- Targeted – there are certain targeting options that aren’t available through search marketing. These include topic and interest targeting and remarketing. You can also reach specific demographics such as gender and age.