Softweb Technology is a professional company which provides the service orinted software for the peoples to feel friendly & easy to access the IT Knowledge & Helps in developing their business at National/International level."The growth of knowledge is growth of wealth".The Product Search ads which designed for market friendly nature & works on the following things. A marketing technique where by information about a company's goods or services is passed electronically from one Internet user to another.
Search advertising a type of of paid advertising, also known as pay-per-click advertising or PPC, that gets your business found on search engines. Search advertising is a great way to compete in the online space and directly target folks in your area who are using a search engine to look for your products or services.
ADVANTAGES of SEARCH ADVERTISING
- ADVERTISER ONLY PAYS FOR CLICKS One of the big benefits of paid search marketing especially compared to other forms of traditional forms of advertising like TV, print and radio is that you do not pay for the ad to be displayed. So wastage is much lower with paid search because you only pay for click-throughs to your website. It’s a Cost Per Click (CPC) model, however there are other models like Cost Per Mille (CPM) were you pay a fixed amount for 1000 impressions and Cost Per Action (CPA) where you only pay for actions like conversions on your website, however these two latter models are much less common in paid advertising
- IS HIGHLY TARGETED Customers are highly targeted because they are actively searching for products or services that you sell. So, ads can be created that are relevant to searchers and with benefits and features that will lead to a high click through to the website and hopefully purchase or convert. Keywords are an important part of paid search campaigns in Google Adwords, Bing Ads or other Pay Per Click platform and they are researched and added in the campaigns and should match closely with the ads in those campaigns
- GOOD ACCOUNTABILITY Tracking the ROI for every keyword, ad, ad group and campaign is possible when the right tracking system is in place. This is possible with Google Analytics, a free tracking software that includes a wealth of features to measure and analyse performance.
- PREDICTABLE Traffic is predictable with paid search and you can use the available tools to research past volumes for your keywords and get an idea of what volumes to expect. You can also set budget limits to control the amount of traffic you receive and how much you spend.
- TECHNICALLY SIMPLER THAN SEO Search Engine Optimisation (SEO) has many factors to consider to achieve high rankings and according to Google, they have 200 signals to rank websites. This requires specialist knowledge to master and constant on-page and off-page optimisation to achieve high rankings. With paid search on the other hand, the primary focus is on bid amount and quality score, which if implemented and managed effectively can lead to huge success. However, PPC requires specialist knowledge too and as the account grows and you spend more, you may need to bring in more help or develop the skills to manage all aspects of PPC advertising.