The pay per click ads marketing is designed for market friendly nature & works on the following things. A marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. ... However, websites can offer PPC ads. It has worked miraculously well for thousands of marketers in improving the growth and success of their online businesses. It helps in getting tremendous exposure, visibility, and better traffic conclusively getting your increased sales revenue.
Pay-per-click (PPC) sometimes referred to as paid search advertising or search marketing, is a practice of online advertising, whereby sponsored links are purchased on search engine results pages (SERP), websites, content sites or blogs. Paid search allows you to pay a fee to have your website displayed on SERP when someone types in specific keywords or phrases to the search engine. The SERP will display the ads that you create to direct viewers to your site. The fee you pay is based on either clicks on or views of these ads.
Well managed and optimized PPC campaigns can be considered a cost-effective form of advertising. Unlike traditional forms of advertising, PPC is designed to reach individual site visitors who have already expressed interest in a product or service offer by selecting and clicking on specific advertisements.